If those who are sent to draw water begin by drinking themselves, the army is suffering from thirst.
Sun TzuAppraise war in terms of the fundamental factors. The first of these factors is moral influence.
Sun TzuIf an enemy has alliances, the problem is grave and the enemy's position strong; if he has no alliances, the problem is minor and the enemy's position weak.
Sun TzuIf I determine the enemy's disposition of forces while I have no perceptible form, I can concentrate my forces while the enemy is fragmented. The pinnacle of military deployment approaches the formless: if it is formless, then even the deepest spy cannot discern it nor the wise make plans against it.
Sun Tzu