In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory. Indirect tactics, efficiently applied, are inexhaustible as Heaven and Earth, unending as the flow of rivers and streams; like the sun and moon, they end but to begin anew; like the four seasons, they pass away to return once more.
Sun TzuAppraise war in terms of the fundamental factors. The first of these factors is moral influence.
Sun TzuWhen he utilizes combined energy, his fighting men become, as it were, like rolling logs or stones... The energy developed by good fighting men is as the momentum of a round stone rolled down a mountain thousands of feet in height.
Sun Tzu