For them to perceive the advantage of defeating the enemy, they must also have their rewards.

When your weapons are dulled and ardour damped, your strength exhausted and treasure spent, neighboring rulers will take advantage of your distress to act. And even though you have wise counsellors, none will be able to lay good plans for the future. Thus, while we have heard of blundering swiftness in war, we have not yet seen a clever operation that was prolonged.

Quickness is the essence of the war.

There are only five notes in the musical scale, but their variations are so many that they cannot all be heard. There are only five basic colors, but their variations are so many that they cannot all be seen. There are only five basic flavors, but their variations are so many that they cannot all be tasted. There are only two kinds of charge in battle, the unorthodox surprise attack and the orthodox direct attack, but variations of the unorthodox and the orthodox are endless. The unorthodox and the orthodox give rise to each other, like a beginningless circle-who could exhaust them?

Weak leadership can wreck the soundest strategy

The value of time, that is of being a little ahead of your opponent, often provides greater advantage than superior numbers or greater resources.

If the enemy leaves a door open, you must rush in.