Ponder and deliberate before you make a move.

All warfare is based on deception. Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.

Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm

It is ten thousand times cheaper to pay the best spies lavishly than even a tiny army poorly.

All wars are won or lost before they are ever fought.

To Subdue an enemy without fighting is the greatest of skills

If quick, I survive. If not quick, I am lost. This is death.