All warfare is based on deception. Therefore, when capable, feign incapacity; when active, inactivity. When near, make it appear that you are far away; when far away, that you are to lure him; feign disorder and strike him. When he concentrates, prepare against him; where he is strong, avoid him. Anger his general and confuse him. Pretend inferiority and encourage his arrogance.
Sun TzuSpies cannot be usefully employed without a certain intuitive sagacity; They cannot be properly managed without benevolence and straightforwardness; Without subtle ingenuity of mind, one cannot make certain of the truth of their reports; Be subtle! be subtle! and use your spies for every kind of warfare; If a secret piece of news is divulged by a spy before the time is ripe, he must be put to death together with the man to whom the secret was told.
Sun TzuIt is according to the shapes that I lay the plans for victory, but the multitude does not comprehend this. Although everyone can see the outward aspects, none understands the way in which I have created victory.
Sun Tzu