There are five kinds of incendiary attack: The first is called setting fire to personnel; the second, to stores; the third, to transport vehicles and equipment; the fourth, to munitions; the fifth, to supply installations...In all cases an army must understand the changes induced by the five kinds of incendiary attack, and make use of logistical calculations to address them.

Kill one, terrify a thousand.

Victory is the main object in war.

Bestow rewards without respect to customary practice; publish orders without respect to precedent. Thus you may employ the entire army as you would one man.

All battles are won before they start.

Plan for what is difficult while it is easy, do what is great while it is small.

Prohibit the taking of omens, and do away with superstitious doubts. Then, until death itself comes, no calamity need be feared.