Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.

The greatest victory is that which requires no battle.

The military has no constant form, just as water has no constant shape - adapt as you face the enemy, without letting them know beforehand what you are going to do.

One who speaks deferentially but increases his preparations will advance. One who speaks belligerently and advances hastily will retreat.

Kill one, terrify a thousand.

Bestow rewards without regard to rule, issue orders without regard to previous arrangements; and you will be able to handle a whole army as though you had to do with but a single man.

When a general, unable to estimate the enemy's strength, allows an inferior force to engage a larger one, or hurls a weak detachment against a powerful one, and neglects to place picked soldiers in the front rank, the result must be rout.