A military operation involves deception. Even though you are competent, appear to be incompetent. Though effective, appear to be ineffective.
Sun TzuAct after having made assessments. The one who first knows the measure of far and near wins - this is the rule of armed struggle.
Sun TzuGetting people to fight by letting the force of momentum work is like rolling logs and rocks. Logs and rocks are still when in a secure place, but roll on an incline; they remain stationary if square, they roll if round. Therefore, when people are skillfully led into battle, the momentum is like that of round rocks rolling down a high mountain - this is force.
Sun Tzu