Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm
Sun TzuThus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.
Sun TzuGetting people to fight by letting the force of momentum work is like rolling logs and rocks. Logs and rocks are still when in a secure place, but roll on an incline; they remain stationary if square, they roll if round. Therefore, when people are skillfully led into battle, the momentum is like that of round rocks rolling down a high mountain - this is force.
Sun Tzu