One of the biggest mistakes that people make when they think about memes is they try to extend on the analogy with genes. That's not how it works. It works by realizing the concept of a replicator.
Susan Blackmore'Temes' [technology-enhanced memes] don't care about us - they simply want to create more of themselves. Don't think we created the internet for our own benefit - think about temes spreading for themselves because they must.
Susan BlackmoreAll other species on this planet are gene machines only. They don't imitate at all well; we alone are gene machines and meme machines as well.
Susan BlackmoreJust as the design of our bodies can be understood only in terms of natural selection, so the design of our minds can be understood only in terms of memetic selection.
Susan Blackmore