I cant begin to count how many times I have warned politicians and candidates to worry as much about the good coverage as the bad, because the more air they put in your balloon, the bigger the target when they start shooting.
Susan EstrichThe Democratic chairman doesn't need to be a household name. Most people didn't know who Ron Brown was when he was chairman of the Democratic Party, but he put the party in a position where Bill Clinton could come in and he had a solid base to run from.
Susan EstrichPeople hate negative tactics, but the fact is, as the 3 a.m. ad demonstrates, they can be very effective.
Susan Estrich