Print and web have profoundly different effects: The effect is immediate when people can click on links.

I don't like to think that people recognize who I am when I'm out and about, and anyone who comes up to me in real life can testify that I suddenly clam up and get very nervous. People asking me for my autograph in H&M was beyond surreal.

An opinion that goes beyond "Cute outfit!" is appreciated. If a person regularly comments and they too have a blog, and we have gotten to know each other's respective styles through commenting on each other's blogs - of course I'm more likely to check out their recommendations.

I have no idea other than where my readers are located, roughly. They could be 12. They could be 50. I just haven't a clue. I'm hoping my readership is a little wider and broad than what the typical fashion blog gets. I have received emails from a 50-year-old lady in Tel Aviv who says I have revived her passion for fashion.

If I don't like it, I don't want to rant about it. There will be things that I vent about if I'm passionate enough, but there are plenty of scathing voices out there already. Who needs another?

I still haven't quite gauged the effects of featuring designers on my blog and on Dazed. I can only rely on what people feed back to me ... the effects are positive though - designers picking up more buyers, entering into new collaborations, getting more orders.... it's all really, really encouraging.

Successful blog is a unique voice; and depending on the blog, your own style factors in. To some extent, it might have to do with the graphic aesthetics of a blog. Pretty pictures go a long way these days and many personal style blogs owe a lot to a decent DSLR.