Ma-a-a-n-I'm very excited to put my heart into somethin' that's 100% Swizz Beatz. I usually work behind the scenes, and I did that for 10 years, and now I'm ready for the forefront... and [to] really get the legacy moving to another level.
Swizz BeatzWhen I was a barber, me being extreme was how I got popular: you name it, I was drawing it on someone's head.
Swizz BeatzInstead of me keeping my art a personal thing, we can use it to save lives, change lives and inspire.
Swizz BeatzI'm a very creative person, and you know when I hooked up with Benny Boom, I said I want it to be a different kind of video. I want it to be crisp, and I want it to relate, [and] not to be so far over people's heads. And that's when we came up with the p-t-d-d-d-d-d (camera flashes.) You know with the picture changing, and that's it.
Swizz Beatz