Ma-a-a-n-I'm very excited to put my heart into somethin' that's 100% Swizz Beatz. I usually work behind the scenes, and I did that for 10 years, and now I'm ready for the forefront... and [to] really get the legacy moving to another level.
Swizz BeatzWhen I was a barber, me being extreme was how I got popular: you name it, I was drawing it on someone's head.
Swizz BeatzSet your business plan to win; raise the bar or you're not going to be prepared. You need to think that what you're doing will make you $100 million.
Swizz BeatzYou know, I never did music for money. I did music to hear myself in the club, and to hear my creation on the radio.
Swizz BeatzI started off as a graffiti artist in the South Bronx. My tag name was 'Loco' because I would go crazy and tag anywhere I wanted, in the weirdest places.
Swizz BeatzIt's just these moments in hip-hop where you feel invincible. It felt good hearing the music on the radio and in cars, skating rinks, and clubs.
Swizz BeatzWhen I was growing up, there were so many things I thought were stylish. Jabo jeans, V Bombers, Clarks, Vikings, Nugget watches, Lee pants with the patches, leather hats - which I still wear now. All hip-hop stuff, all South Bronx stuff.
Swizz BeatzI'm a very creative person, and you know when I hooked up with Benny Boom, I said I want it to be a different kind of video. I want it to be crisp, and I want it to relate, [and] not to be so far over people's heads. And that's when we came up with the p-t-d-d-d-d-d (camera flashes.) You know with the picture changing, and that's it.
Swizz Beatz