I'm a very creative person, and you know when I hooked up with Benny Boom, I said I want it to be a different kind of video. I want it to be crisp, and I want it to relate, [and] not to be so far over people's heads. And that's when we came up with the p-t-d-d-d-d-d (camera flashes.) You know with the picture changing, and that's it.
Swizz BeatzI started off as a graffiti artist in the South Bronx. My tag name was 'Loco' because I would go crazy and tag anywhere I wanted, in the weirdest places.
Swizz BeatzMy idea to bridge the world together with music starting in Asia and going to the West is something that is new, untapped and leading to the future of bringing the worlds together.
Swizz BeatzI'm a very creative person, and you know when I hooked up with Benny Boom, I said I want it to be a different kind of video. I want it to be crisp, and I want it to relate, [and] not to be so far over people's heads. And that's when we came up with the p-t-d-d-d-d-d (camera flashes.) You know with the picture changing, and that's it.
Swizz Beatz