It’s very seductive to focus on what you don’t like as opposed to celebrating all that it is that you do.

If I focus on being an activist and my job is to be a rapper, I'm not going to be as good of a rapper. I need to focus on hip-hop and focus on making the music, so that when the activists come to me and they need my voice to create a platform, then I've got enough people listening to me. Not because I'm conscious, but because I'm dope.

What's more condescending and corny than someone telling you how much more money they have than you and telling you basically, 'I don't care about poor people,' which is a large part of what you hear of corporate hip-hop on the radio.

But there's so many things in life like women, like children, like God and family that transcends the world of hip-hop.

Consider me the entity within the industry without a history of spitting the epitome of stupidity.

The materialism, the brashness, the misogyny - everything in hip-hop is amplified. Misogyny is a good example of something that is completely amplified in hip-hop. I do think there is more than enough of a balance, though, for fans who are willing to search it out.

Hip hop has always been, for us, for artists who are pure to the craft - any place overseas, whether it's Australia, any place in Asia, Germany, Africa, it becomes something where you can still go and work. Hip hop is an import culture. We're spoiled by it here. It's homegrown.