I tried to put direct to consumer through a wholesales channel - the industry was just not ready to adapt and change. The other issue I had was with Jimmy Choo.
Tamara MellonThe reality is that I spent years in the factories in Italy when I first set up Jimmy Choo. Today, everyone who has a job at Jimmy Choo, I've done their job - right down to the cleaner.
Tamara MellonEverything I do is just really my intuition, and every time I go against my intuition, it's a mistake. Even though I may sit down and analyze and intellectualize something on paper, if I go against my gut feeling, it's wrong.
Tamara MellonIf a woman gets tough in negotiations, she's difficult, whereas a man would be considered a brilliant businessman.
Tamara MellonI often get the question from people, "well how can you sell luxury at that price?" What I'm explaining to everyone is I'm still paying the same factory cost as I paid when they were $800. I pay the same as my competitors who are in the luxury space pay, I just don't mark them up as much because I haven't put them in a wholesale channel. I don't have to put that extra margin on them.
Tamara Mellon