I tried to put direct to consumer through a wholesales channel - the industry was just not ready to adapt and change. The other issue I had was with Jimmy Choo.
Tamara MellonYou never know. Down the road you can do a lot of product categories. But I think you really have to build your core first and for people to know you and respect you for that.
Tamara MellonAs a Business Ambassador, I am delighted to help both new and established British designers receive the recognition they deserve in the global fashion arena.
Tamara MellonI often get the question from people, "well how can you sell luxury at that price?" What I'm explaining to everyone is I'm still paying the same factory cost as I paid when they were $800. I pay the same as my competitors who are in the luxury space pay, I just don't mark them up as much because I haven't put them in a wholesale channel. I don't have to put that extra margin on them.
Tamara Mellon