I often get the question from people, "well how can you sell luxury at that price?" What I'm explaining to everyone is I'm still paying the same factory cost as I paid when they were $800. I pay the same as my competitors who are in the luxury space pay, I just don't mark them up as much because I haven't put them in a wholesale channel. I don't have to put that extra margin on them.

Everything I do is just really my intuition, and every time I go against my intuition, it's a mistake. Even though I may sit down and analyze and intellectualize something on paper, if I go against my gut feeling, it's wrong.

I went back to the factories that I worked with at Jimmy Choo because they don't work for Jimmy Choo exclusively.

What we're doing is giving her new exciting fashion things every month.

Everyone in my office wears it all winter, it's our uniform because it's the easiest thing to wear.

[My consumer] is a combination of people who would have shopped with me when I was at Jimmy Choo and then also because of price point, there is a broader audience now that we can reach.

I think it takes 30 years to build a luxury brand.