I often get the question from people, "well how can you sell luxury at that price?" What I'm explaining to everyone is I'm still paying the same factory cost as I paid when they were $800. I pay the same as my competitors who are in the luxury space pay, I just don't mark them up as much because I haven't put them in a wholesale channel. I don't have to put that extra margin on them.

When someone asks about a career in fashion, I say start at the bottom. If you want to start a business, you have to know it from the ground up.

I don't believe in delivering four times a year and then also delivering things that are not season appropriate.

The customer moved on long before the industry reacted to what she wanted. She doesn't want to buy things four months in advance, she wants to buy something today and wear it tomorrow. She cares less about seasons and collections and really what she's looking for is price, quality, and convenience.

I'm always impressed by confidence, kindness and a sense of humour.

I wear Sweet Revenge, the legging boots, a lot particularly in the winter.

What I hate is leather leggings and an ankle boot. I hate the line.