I think it takes 30 years to build a luxury brand.
I don't believe in doing collections anymore.
The thing about Uggs is that they're so comfortable. Once you've worn them, you don't want to go back.
Everything we're doing means there is a much bigger audience that we can reach.
I went back to the factories that I worked with at Jimmy Choo because they don't work for Jimmy Choo exclusively.
The reality is that I spent years in the factories in Italy when I first set up Jimmy Choo. Today, everyone who has a job at Jimmy Choo, I've done their job - right down to the cleaner.