The city [ LA] is kind of going through an interesting transition; sort of renaissance time where there is so much going on here. I think it's really exciting to be here.
Tamara MellonThere have been moments in my career when I've had to be tough and I've had to step up to the plate - but usually that's because a man has underestimated me. But other than that, I wouldn't say I'm a tough person.
Tamara MellonI tried to put direct to consumer through a wholesales channel - the industry was just not ready to adapt and change. The other issue I had was with Jimmy Choo.
Tamara MellonA magazine feature can reach hundreds of thousands of potential customers for a fashion brand. The way to reach a billion? Dress the actresses competing for attention at a highly televised event.
Tamara MellonThe customer moved on long before the industry reacted to what she wanted. She doesn't want to buy things four months in advance, she wants to buy something today and wear it tomorrow. She cares less about seasons and collections and really what she's looking for is price, quality, and convenience.
Tamara Mellon