A magazine feature can reach hundreds of thousands of potential customers for a fashion brand. The way to reach a billion? Dress the actresses competing for attention at a highly televised event.
Tamara Mellon[My consumer] is a combination of people who would have shopped with me when I was at Jimmy Choo and then also because of price point, there is a broader audience now that we can reach.
Tamara MellonMen always look smart in a well-fitted, tailored suit. Conversely, they can be incredibly handsome in jeans combined with a cashmere jumper or a beaten-up leather jacket or even just a cotton T-shirt.
Tamara Mellon