If you rewrite a paragraph fifty times and forty-nine of them are terrible, that's fine; you only need to get it right once.

Regardless of the advertising campaigns may tell us, we can't have it all. Sacrifice is not an option, or an anachronism; it's a fact of life. We all cut off our own limbs to burn on some altar. The crucial thing is to choose an altar that's worth it and a limb you can accept losing. To go consenting to the sacrifice.

Now death is uncool, old-fashioned. To my mind the defining characteristic of our era is spin, everything tailored to vanishing point by market research, brands and bands manufactured to precise specifications; we are so used to things transmuting into whatever we would like them to be that it comes as a profound outrage to encounter death, stubbornly unspinnable, only and immutably itself.

People need a moral code, to help them make decisions. All this bio-yogurt virtue and financial self-righteousness are just filling the gap in the market. But the problem is that it's all backwards. It's not that you do the right thing and hope it pays off; the morally right thing is by definition the thing that gives the biggest payoff.

Over time, the ghosts of things that happened start to turn distant; once they've cut you a couple of million times, their edges blunt on your scar tissue, they wear thin. The ones that slice like razors forever are the ghosts of things that never got the chance to happen.

Privately, I consider religion to be a load of bollocks, but when you have a sobbing five year old wanting to know what happened to her hamster, you develop an instant belief in anything that dissolves some of the heartbreak off her face.

Her forehead was a maze of anxious little grooves, from a lifetime of wondering about whether everyone within range was OK.