There's never been a better time to be an NBA owner

When you look at the last 20 years in the NBA, there have been seven teams that have won the NBA championship. Six of those seven teams drafted the number one or number two pick; their foundational people.

We look at the Web as being our basic power plant, kind of like electricity, so the Web and communicating in this fashion is second nature to us now. It's not like we go brochure, television, mail. It's Web, and then everything else. It's social media first, and everything else.

There's never been a better time to be an NBA owner

There is nothing more exciting than playing in a building with the college vibe. It's something that I wanted to be a part of. This doesn't exist anywhere else in the league. It's a great tool to help us keep great players and bring in incredible players.

For some, a sign of your success starts with, 'I'm going to buy a big house.' Then, 'I'm going to start buying art.' And 'Oh, I want a sports team.' We need the WNBA to be that aspirational - you make it as a big time female entrepreneur or executive and you say, 'You know, my dream has always been to own a WNBA team.'

It's Web, and then everything else. It's social media first, and everything else.