Myth: There's conflict between selfish free markets and a benevolent world of human sympathy.
The moral sentiments that constrain economic life also promote it.
There's such a thing as spiritual capital that has economic function and potential.
The business virtue par excellence is honesty without it markets can't long survive.
Three cardinal virtues of business: creativity, building community, practical realism.
Success comes because you have found your ecological niche and can flourish by doing your own valuable thing.