Long-term success depends upon trust.

An exercise of moral imagination helps companies further goals of its members.

Caring for God's endowment in a thrifty fashion is a form of biblical obedience.

Faith engenders courage; and also requires it.

Adam Smith's image of competition in the marketplace was intended as an adjunct to his detailed description of human motivation in The Theory of Moral Sentiments , in which the pursuit of profit is tempered at every juncture by sympathy and benevolence, and by the posture of the "impartial spectator" which is forced on us by our moral nature.

Myth: There's conflict between selfish free markets and a benevolent world of human sympathy.

Profit doesn't appear as the goal but as a side effect of pursuing motivating principles.