An exercise of moral imagination helps companies further goals of its members.
The business virtue par excellence is honesty without it markets can't long survive.
Caring for God's endowment in a thrifty fashion is a form of biblical obedience.
Profit doesn't appear as the goal but as a side effect of pursuing motivating principles.
Perhaps the most eloquent of the hard virtues is courage, the disposition to encounter adversity head-on and strive to overcome it.
When all benefits are promised by the state, nobody need feel grateful for them.