There's such a thing as spiritual capital that has economic function and potential.
The business virtue par excellence is honesty without it markets can't long survive.
Profitability is the consequence of doing business in the right way, to honor God.
Success comes because you have found your ecological niche and can flourish by doing your own valuable thing.
Profit doesn't appear as the goal but as a side effect of pursuing motivating principles.
Courage... is not a selfish attribute: it is only possible if you are pursuing a wider and more worthy goal.