Capitalism is about the mutual creation of wealth rather than the pillaging of it.
When all benefits are promised by the state, nobody need feel grateful for them.
The business virtue par excellence is honesty without it markets can't long survive.
The moral sentiments that constrain economic life also promote it.
Caring for God's endowment in a thrifty fashion is a form of biblical obedience.
One runs a business ultimately to do well so you can do good for everyone.