Three cardinal virtues of business: creativity, building community, practical realism.
Myth: There's conflict between selfish free markets and a benevolent world of human sympathy.
An exercise of moral imagination helps companies further goals of its members.
Profitability is the consequence of doing business in the right way, to honor God.
The business virtue par excellence is honesty without it markets can't long survive.
When all benefits are promised by the state, nobody need feel grateful for them.