The problem is not software 'friendliness'. It is conceptual clarity. A globe does not say, 'good morning'. It is simple and clear, not 'friendly'.

I was very intensely concerned with all kinds of new media.

The paperless office is possible, but not by imitating paper. Note that the horseless carriage did not work by imitating horses.

A user interface should be so simple that a beginner in an emergency can understand it within ten seconds.

The ideas keep going, you have the material, you cut because there's a limit to the space allowed to you. And the space is limited because of some other constraints that have to do with money or printing or whatever.

The problem is not software 'friendliness'. It is conceptual clarity. A globe does not say, 'good morning'. It is simple and clear, not 'friendly'.

We live in media, as fish live in water.