The paperless office is possible, but not by imitating paper. Note that the horseless carriage did not work by imitating horses.

Everybody has only a 24-hour day. Most people, if they increase consumption of one medium (like magazines or books) will cut down on another (like TV). This drastically reduces the sort of growth some people have been expecting.

I am looking at it from the point of view of a harried user, which I am, and I believe that I am much more like the typical non-technical harried user than I am like the people who smoothly operate everything.

The problem is not software 'friendliness'. It is conceptual clarity. A globe does not say, 'good morning'. It is simple and clear, not 'friendly'.

You can and must understand computers now.

The world is not yet finished, but everyone is behaving as if everything was known. This is not true. In fact, the computer world as we know it is based upon one tradition that has been waddling along for the last fifty years, growing in size and ungainliness, and is essentially defining the way we do everything. My view is that today’s computer world is based on techie misunderstandings of human thought and human life. And the imposition of inappropriate structures throughout the computer is the imposition of inappropriate structures on the things we want to do in the human world.

A user interface should be so simple that a beginner in an emergency can understand it within ten seconds.