People will be most creative when they feel motivated primarily by the interest, enjoyment, satisfaction and challenge of the work itself.

Creativity is the generation and initial development of new, useful ideas. Innovation is the successful implementation of those ideas in an organization. Thus, no innovation is possible without the creative processes that mark the front end of the process: identifying important problems and opportunities, gathering relevant information, generating new ideas, and exploring the validity of those ideas.

People will be most creative when they feel motivated primarily by the interest, enjoyment, satisfaction and challenge of the work itself.

True creativity is impossible without some measure of passion.

One day's happiness often predicts the next day's creativity.

The best way to help people to maximize their creative potential is to allow them to do something they love.

If you facilitate your subordinates' steady progress in meaningful work, make that progress salient to them, and treat them well, they will experience the emotions, motivations, and perceptions necessary for great performance.