Creativity is the generation and initial development of new, useful ideas. Innovation is the successful implementation of those ideas in an organization. Thus, no innovation is possible without the creative processes that mark the front end of the process: identifying important problems and opportunities, gathering relevant information, generating new ideas, and exploring the validity of those ideas.
Teresa AmabileTo be creative, an idea must also be appropriate - useful and actionable. It must somehow influence the way business gets done by improving a product, for instance, or by opening up a new way to approach a process.
Teresa Amabile