You can't inspire people with facts. They need a cause. They need a symbol.
The words are easy - most of them have already been invented.
Neither claimed any responsibility for Milton Keynes, but both reported it as a success.
When Mister Safety Catch Is Not On, Mister Crossbow Is Not Your Friend.
Noble dragons don't have friends. The nearest they can get to the idea is an enemy who is still alive.
The pamphlet was very patriotic. That is, it talked about killing foreigners.