But, in truth, it had not exactly been gold, or even the promise of gold, but more like the fantasy of gold, the fairy dream that the gold is there, at the end of the rainbow, and will continue to be there forever - provided, naturally, that you don't go and look. This is known as finance.
Terry PratchettNigel gave the lamp a cautious buff and small smoking red letters appeared in the air. "Hi," Nigel read aloud, "Do not put down the lamp because your custom is important to us. Please leave a wish after the tone and, very shortly, it will be our command. In the meantime, have a nice eternity."
Terry Pratchett