There is no right life in the wrong one.

People at the top are closing ranks so tightly that all possibility of subjective deviation has gone, and difference can be sought only in the more distinguished cut of an evening dress.

The positive element of kitsch lies in the fact that it sets free for a moment the glimmering realization that you have wasted your life.

As naturally as the ruled always took the morality imposed upon them more seriously than did the rulers themselves, the deceived masses are today captivated by the myth of success even more than the successful are. Immovably, they insist on the very ideology which enslaves them. The misplaced love of the common people for the wrong which is done to them is a greater force than the cunning of the authorities.

Not only is the self entwined in society; it owes society its existence in the most literal sense.

Triviality is evil - triviality, that is, in the form of consciousness and mind that adapts itself to the world as it is, that obeys the principle of inertia. And this principle of inertia truly is what is radically evil.

There are no more ideologies in the authentic sense of false consciousness, only advertisements for the world through its duplication and the provocative lie which does not seek belief but commands silence.