Truth is inseperable from the illusory belief that from the figures of the unreal one day, in spite of all, real deliverance will come.

Fascism is itself less 'ideological', in so far as it openly proclaims the principle of domination that is elsewhere concealed.

Truth is inseperable from the illusory belief that from the figures of the unreal one day, in spite of all, real deliverance will come.

What has become alien to men is the human component of culture, its closest part, which upholds them against the world. They make common cause with the world against themselves, and the most alienated condition of all, the omnipresence of commodities, their own conversion into appendages of machinery, is for them a mirage of closeness.

Love is the ability to discover similarities in the dis-similar. The audience has a right not to be fooled - even if it insists on being fooled.

Everybody must have projects all the time. The maximum must be extracted from leisure ... The whole of life must look like a job, and by this resemblance conceal what is not yet directly devoted to pecuniary gain.

The objective tendency of the Enlightenment, to wipe out the power of images over man, is not matched by any subjective progress on the part of enlightened thinking towards freedom from images.