The culture industry not so much adapts to the reactions of its customers as it counterfeits them.

Advice to intellectuals: let no-one represent you.

Even the loveliest dream bears like a blemish its difference from reality, the awareness that what it grants is mere illusion.

What can oppose the decline of the west is not a resurrected culture but the utopia that is silently contained in the image of its decline.

The new human type cannot be properly understood without awareness of what he is continuously exposed to from the world of things about him, even in his most secret innervations.

Love you will find only where you may show yourself weak without provoking strength.

There are no more ideologies in the authentic sense of false consciousness, only advertisements for the world through its duplication and the provocative lie which does not seek belief but commands silence.