There are no more ideologies in the authentic sense of false consciousness, only advertisements for the world through its duplication and the provocative lie which does not seek belief but commands silence.
Theodor AdornoThat all men are alike is exactly what society would like to hear. It considers actual or imagined differences as stigmas indicating that not enough has yet been done; that something has still been left outside its machinery, not quite determined by its totality.
Theodor AdornoNewness only becomes mere evil in its totalitarian format, where all the tension between individual and society, that once gave rise to the category of the new, is dissipated. Today the appeal to newness, of no matter what kind, provided only that it is archaic enough, has become universal, the omnipresent medium of false mimesis. The decomposition of the subject is consummated in his self-abandonment to an ever-changing sameness.
Theodor AdornoThus is order ensured: some have to play the game because they cannot otherwise live, and those who could live otherwise are kept out because they do not want to play the game. It is as if the class from which independent intellectuals have defected takes its revenge, by pressing its demands home in the very domain where the deserter seeks refuge.
Theodor Adorno