Auschwitz begins wherever someone looks at a slaughterhouse and thinks: they’re only animals.

What has become alien to men is the human component of culture, its closest part, which upholds them against the world. They make common cause with the world against themselves, and the most alienated condition of all, the omnipresence of commodities, their own conversion into appendages of machinery, is for them a mirage of closeness.

The individual mirrors in his individuation the preordained social laws of exploitation, however mediated.

There is something embarrassing in... the way in which, ... turning suffering into images, harsh and uncompromising though they are, ... wounds the shame we feel in the presence of the victims. For these victims are used to create something, works of art, that are thrown to the consumption of a world which destroyed them.

Love you will find only where you may show yourself weak without provoking strength.

The culture industry not so much adapts to the reactions of its customers as it counterfeits them.

Indeed, happiness is nothing other than being encompassed, an after-image of the original shelter within the mother. But for this reason no one who is happy can know that he is so. To see happiness, he would have to pass out of it: to be as if already born. He who says he is happy lies, and in invoking happiness, sins against it. He alone keeps faith who says: I was happy.