Art is magic delivered from the lie of being truth.

Laughing in the cultural industry is mockery of happiness.

The splinter in your eye is the best magnifying-glass available.

There is no true life within a false life.

In so far as the culture industry arouses a feeling of well-being that the world is precisely in that order suggested by the culture industry, the substitute gratification which it prepares for human beings cheats them out of the same happiness which it deceitfully projects.

In the end, glorification of splendid underdogs is nothing other than glorification of the splendid system that makes them so.

The positive element of kitsch lies in the fact that it sets free for a moment the glimmering realization that you have wasted your life.