The objective tendency of the Enlightenment, to wipe out the power of images over man, is not matched by any subjective progress on the part of enlightened thinking towards freedom from images.

Love is the power to see similarity in the dissimilar.

Fascism is itself less 'ideological', in so far as it openly proclaims the principle of domination that is elsewhere concealed.

Because thought has by now been perverted into the solving of assigned problems, even what is not assigned is processed like a problem.

What has become alien to men is the human component of culture, its closest part, which upholds them against the world. They make common cause with the world against themselves, and the most alienated condition of all, the omnipresence of commodities, their own conversion into appendages of machinery, is for them a mirage of closeness.

Life has become the ideology of its own absence.

History does not merely touch on language, but takes place in it.