The dialectic cannot stop short before the conceptsof health and sickness, nor indeed before their siblings reason and unreason.

The culture industry not so much adapts to the reactions of its customers as it counterfeits them.

Freedom would be not to choose between black and white but to abjure such prescribed choices.

Rampant technolgy eliminates luxury, but not by declaring privilege a human right; rather, it does so by both raising the general standard of living and cutting off the possibility of fulfilment.

The specific is not exclusive: it lacks the aspiration to totality.

The gods look in pleasure on penitent sinners.

Tact is the discrimination of differences. It consists in conscious deviations.