Freedom would be not to choose between black and white but to abjure such prescribed choices.

A pencil and rubber are of more use to thought than a battalion of assistants. To happiness the same applies as to truth: one does not have it, but is in it.

The power of the culture industry's ideology is such that conformity has replaced consciousness

Truth is inseperable from the illusory belief that from the figures of the unreal one day, in spite of all, real deliverance will come.

Newness only becomes mere evil in its totalitarian format, where all the tension between individual and society, that once gave rise to the category of the new, is dissipated. Today the appeal to newness, of no matter what kind, provided only that it is archaic enough, has become universal, the omnipresent medium of false mimesis. The decomposition of the subject is consummated in his self-abandonment to an ever-changing sameness.

But he who dies in despair has lived his whole life in vain.

The task of art today is to bring chaos into order.