Freedom would be not to choose between black and white but to abjure such prescribed choices.

The film has succeeded in transforming subjects so indistinguishably into social functions, that those wholly encompassed, no longer aware of any conflict, enjoy their own dehumanization as something human, as the joy of warmth. The total interconnectedness of the culture industry, omitting nothing, is one with total social delusion.

Thinking no longer means anymore than checking at each moment whether one can indeed think.

In the end, glorification of splendid underdogs is nothing other than glorification of the splendid system that makes them so.

The objective tendency of the Enlightenment, to wipe out the power of images over man, is not matched by any subjective progress on the part of enlightened thinking towards freedom from images.

None of the abstract concepts comes closer to fulfilled utopia than that of eternal peace.

The individual mirrors in his individuation the preordained social laws of exploitation, however mediated.