Freedom would be not to choose between black and white but to abjure such prescribed choices.

The film has succeeded in transforming subjects so indistinguishably into social functions, that those wholly encompassed, no longer aware of any conflict, enjoy their own dehumanization as something human, as the joy of warmth. The total interconnectedness of the culture industry, omitting nothing, is one with total social delusion.

Only thought which does violence to itself is hard enough to shatter myth.

Kitsch evokes a future utopia looking back at a past that is selectively (mis)remembered, thereby helping to stabilize the present toward which kitsch is otherwise deeply anatagonistic.

He who stands aloof runs the risk of believing himself better than others and misusing his critique of society as an ideology for his private interest.

Those who cannot help ought also not advise: in an order where every mousehole has been plugged, mere advice exactly equals condemnation.

Dissonance is the truth about harmony.