Quality is decided by the depth at which the work incorporates the alternatives within itself, and so masters them.

True thoughts are those alone which do not understand themselves.

The power of the culture industry's ideology is such that conformity has replaced consciousness

When I made my theoretical model, I could not have guessed that people would try to realise it with Molotov cocktails.

Writing poetry after Auschwitz is barbaric.

There's not much need for prophets who are in synch with their society.

Horror is beyond the reach of psychology.