I am always a little skeptical on the water thing because I have been hearing that for 30 years, but one year it's going to be true. With the rising populations, Yemen could be the first country in the world, or Sana'a the first major city in the world, to run out of water, that's from Yemeni hydrological engineers and the United Nations. Sooner or later, all of these people, from 7 to 9 billion, all of them want to live like America, will be consuming so much more water that some of the societies will hit a wall without more sustainable environmental practices.
Thomas FriedmanTap into people's dignity and they will do anything for you. Ignore it, and they won't lift a finger.
Thomas FriedmanWater is our next great environmental challenge. It is the new oil. How are we going to preserve this sport unless we are designing and maintaining golf courses that are energy net zero, carbon net zero and water net zero? Or ideally, energy positive, carbon positive and water positive, where they are taking out more than they are using.
Thomas FriedmanNever before in the history of the planet have so many people, on their own, had the ability to find so much information about so many things and about so many other people.
Thomas FriedmanIf e-mail had been around before the telephone was invented, people would have said, 'Hey, forget e-mail! With this new telephone invention I can actually talk to people!'.
Thomas FriedmanAmerica is the greatest engine of innovation that has ever existed, and it can't be duplicated anytime soon, because it is the product of a multitude of factors: extreme freedom of thought, an emphasis on independent thinking, a steady immigration of new minds, a risk-taking culture with no stigma attached to trying and failing, a noncorrupt bureaucracy, and financial markets and a venture capital system that are unrivaled at taking new ideas and turning them into global products.
Thomas Friedman