Many of us who grew up playing golf know that our kids aren't doing it. A great way to enhance the game, make it cool again and bring back some of the interest among younger people is to make golf the greenest sport in an environmental sense. Every course's greenkeeper should think of himself or herself as the greenkeeper: responsible for preserving the green, not just the greens.
Thomas FriedmanAmerican young people have got to understand from an early age that the world pays off on results, not on effort. Not everyone should win a prize no matter where he or she finishes.
Thomas FriedmanSo what am I? I guess I would call myself a sober optimist...If you are not sober about the scale of the challenge, then you are not paying attention. But if you are not an optimist, you have no chance of generating the kind of mass movement needed to achieve the needed scale.
Thomas FriedmanOnce people get a taste for whatever you want to call it - economic independence, a better lifestyle, and a better life for their children - they grab on to that and don't want to give it up.
Thomas Friedman