The original idea of the web was that it should be a collaborative space where you can communicate through sharing information.
Tim Berners-LeeWeb users ultimately want to get at data quickly and easily. They don't care as much about attractive sites and pretty design.
Tim Berners-LeeThe more you enter, the more you become locked in. Your social-networking site becomes a central platform - a closed silo of content, and one that does not give you full control over your information in it. The more this kind of architecture gains widespread use, the more the Web becomes fragmented, and the less we enjoy a single, universal information space.
Tim Berners-Lee