I should be able to pick which applications I use for managing my life, I should be able to pick which content I look at, and I should be able to pick which device I use, which company I use for supplying my internet, and I'd like those to be independent choices.

The search button on the browser no longer provides an objective search, but a commercial one.

I have built a moat around myself, along with ways over that moat so that people can ask questions.

Customers need to be given control of their own data-not being tied into a certain manufacturer so that when there are problems they are always obliged to go back to them.

One way to think about the magnitude of the changes to come is to think about how you went about your business before powerful Web search engines. You probably wouldn't have imagined that a world of answers would be available to you in under a second. The next set of advances will have an different effect, but similar in magnitude.

What's very important from my point of view is that there is one web … Anyone that tries to chop it into two will find that their piece looks very boring.

The most important thing that was new was the idea of URI-or URL, that any piece of information anywhere should have an identifier, which will allow you to get hold of it.