There are a lot of things that can be learned from the darker corners of athletics. You have doctors who view bodybuilders as cavalier amateurs of science. And then you have the bodybuilders who view the doctors as too conservative to do anything interesting. So I've tried to become the middleman for putting some of those pieces together.

The fishing is best where the fewest go and the collective insecurity of the world makes it easy for people to hit home runs while everyone is aiming for base hits.

Luxury is feeling unrushed. It is designing a life that allows you to do what you want with high leverage, with many options, all while feeling unrushed.

Creating demand is hard. Filling demand is easier. Don't create a product, then seek someone to sell it to. Find a market - define your customers - then find or develop a product for them.

Don’t follow a model that doesn't work. If the recipe sucks, it doesn't matter how good a cook you are.

It's lonely at the top. Ninety-nine percent of people in the world are convinced they are incapable of achieving great things, so they aim for the mediocre. The level of competition is thus fiercest for "realistic" goals, paradoxically making them the most time-consuming and energy consuming. It is easier to raise $10,000,000 than it is $1,000,000. It is easier to pick up the one perfect 10 in the bar than the five 8s.

If you are insecure, guess what? The rest of the world is, too.